The Eclipse Product Placement Advisory Blog

In the ever-evolving landscape of marketing, companies are constantly seeking innovative ways to connect with their audiences. One such strategy that has gained tremendous traction is entertainment marketing, particularly through product placement. Eclipse Worldwide, a dynamic player in the marketing sphere, has mastered this art, blending their products seamlessly into various forms of entertainment media.

he Hollywood writers strike, which made significant headlines when it took place, brought more than just television and film production to a standstill. One of the lesser-discussed impacts of the strike was on the world of advertising, specifically on product placement agencies. Here's a closer look at how the strike impacted product placement agencies.

Product placement can have a significant psychological influence on audiences due to its ability to create subtle associations, trigger emotions, and influence behaviors. Here are some ways product placement affects audiences psychologically…

Product placement can indeed be seen as a form of influencer marketing when it involves leveraging the influence of characters, actors, or celebrities within movies, TV shows, or other media. Here's how product placement aligns with influencer marketing principles…

Product placement can have a significant impact on consumer behavior due to its ability to create subconscious associations, increase brand awareness, and influence purchase decisions. Here are some ways product placement affects consumer behavior…

Product placement can have a significant psychological influence on audiences due to its ability to create subtle associations, trigger emotions, and influence behaviors. Here are some ways product placement affects audiences psychologically…

Measuring the return on investment (ROI) of product placement in TV and films can be challenging, but there are several approaches and metrics that can help evaluate its effectiveness.

Unlocking the art of subtle brand integration requires a delicate balance between storytelling and advertising, creating a seamless and authentic experience for viewers. Here's how to achieve effective and subtle brand integration…

Ethical considerations for product placement practices in TV and films are crucial to maintain transparency, authenticity, and respect for the audience.

Creating effective product placement requires careful planning and execution to ensure that the placement seamlessly integrates into the content and resonates with the audience. Here are some strategies for achieving successful product placement…

Product placement in movies and TV has evolved significantly over the years, reflecting changes in media consumption, advertising practices, and audience preferences. Here's an overview of its evolution…

Product placement and native advertising are both marketing strategies that blend promotional content with the context of the medium in which they appear, but they have some key differences.

Legal issues around product placement in TV and films generally revolve around transparency, disclosure, and potential deception to the audience. Regulations vary by country and jurisdiction.

Creating memorable product placements requires thinking outside the box and finding innovative ways to integrate products into content. Here are some approaches that can help make your product placements stand out…

The biggest ROI a company can get is by Building its Brand. A Strong Brand creates a dedicated base of customers, which results in higher margins, higher stock prices, more and better press, and survival though difficult financial times.

Product Placement is a great way to Build Brand Excitement.

There are lots of benefits of having your products seen in TV and Film Productions including growing the awareness and consideration of new customers for one’s brand/products .  However, the biggest benefit is often overlooked - building brand loyalty, excitement and life-long customers for those viewers that already own/use your products.  The building blocks for a successful brand.

When people I don’t know ask me what I do, I often say “I provide free props to TV and Film productions.” I avoid the words “Product Placement” as most viewers cringe when they hear that term - and rightfully so. No one wants to be forced to watch an advertisement in the middle of the show or movie they are watching, especially when it takes them out of the story. I agree.

The ability to use real-world technology believably on-screen helps suspend the audience’s disbelief, allowing them to remain invested in the narrative.  Where many elements of technology are chalked up to “Hollywood Movie Magic,” the presence of real software grounds the narrative and increases investment in the story.

Although the most common thing people hear of when they think of “product placement” is the placement of a physical product, the most ubiquitous and profitable “product” placements aren’t products at all.  Many of them are well-placed logos or packaging that catch the viewer’s eye, and many of them benefit from sets that don’t readily come to mind.

Marketing prices for various media are based on number of people who can potentially see your ad via that media.   While the price varies a bit across different media,the bottom line is generally the same.  You get the time and eyeballs you pay for, and then it is gone.

A frequently asked question of Product Placement Agencies is, “What productions do you work with?” While this is a very good introductory question, it misses the point of what’s entailed in developing a successful Product Placement Strategy that is customized to each client. Agencies Agency must be fully versed in the terms demographics, product/brand positioning, and target markets.

So, you’ve hired a Product Placement Agency and your products are starting to show up on air. That's great! Millions in your target markets are seeing your products - sometimes in the background, sometimes in the foreground, sometimes used, and sometimes featured. Now it’s time to leverage those Aired Placements to reach audiences beyond those who actually watched the show.

If your product is visually unique, then a logo is not at all necessary for a successful placement. However, if your product is so vanilla that the only way one can distinguish it from a competitor’s product is if they see a logo, then Product Placement is not for you. Product Placement is a visual medium, so interesting design plays a key role in how successful it can be.

Product Placement Execution Should Focus Almost Entirely On TV/Streaming vs. Film. The reasons for this are simple: Timing, Math, Variety/Volume, Talent, and Viewers.

Product Placement is often believed to be prohibitively expensive. It can be, but there are two very different approaches under the industry term Product Placement: Paid and Fee-Free (more often called Organic or Natural) Placements. The bulk of press coverage tends to be about the paid approach. Thus, the reputation that Product Placement is expensive. The difference between the two is broad.

A Product Placement Agency works to make sure that your products get on the right shows, with the right demographics, with the right usage, and the largest target market.  What might seem like a great opportunity in isolation may actually be a waste of time and resources within the scope of what is more broadly available.

Deciding whether to hire Eclipse Worldwide for product placement is a strategic choice that depends on several factors. Product placement, which involves featuring products or brands within TV shows, movies, or other forms of media, can be a powerful marketing tool when executed effectively. Here are some key considerations when deciding whether to engage us for product placement:

Coming Soon!

A successful Product Placement Program takes time.  Your products need to be presented to and requested by productions, put onto appropriate sets, filmed, edited and aired.  Depending on each production schedule the range of time it takes is variable.  However, you will see results along the way.