There are lots of benefits of having your products seen in TV and Film Productions including growing the awareness and consideration of new customers for one’s brand/products . However, the biggest benefit is often overlooked - building brand loyalty, excitement and life-long customers for those viewers that already own/use your products. The building blocks for a successful brand.
People feel cool when they see their favorite character using the same stuff they use. it triggers a positive response, as it helps reinforce the feeling that they have “chosen wisely”. This leads to “bragging” as they tell others about the products they saw - thus broadening your potential customer base long after the actual placement was aired.
An example of this comes from a placement Eclipse did with a tiny company - Thinklabs - which makes a unique digital stethoscope that uses a microphone, amplifier and speakers - versus a hollow tube. The product had established a loyal following among medical professionals - in particular veterinarians and nurses, due to the amplification of the heartbeat and the increased wiggliness of their patients.
Eclipse placed the stethoscope on “Nurse Jackie” and was worn throughout the aries by its star - Edie Falco. The result was huge excitement among all the nurses that were using the product - measured by the large amount of fan mail the company received from those nurses.
Bottom line - building excitement and brand loyalty in your installed base is what makes a brand successful long-term. It is in fact the essence of what a brand is. If this was the only reason to consider Product Placement, it would be more than enough.
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Eclipse Worldwide specializes in and leads the industry in Organic, Fee-Free Product Placement in Television and Film Productions. Founded in 1997, it has placed over 170,000 Products seen in over 30,000 Episodes, with a value of over 10 Billion Dollars, reaching over 100 Billion Viewers for its clients, all without paying fees