“Being Good In Bed Is Better SaId Of You - Than By You” - French Apple Executive
Wine features prominently in many television and film productions, and placing brands in these shows can deliver millions of viewers — each one a potential customer. So how do you make sure your wine gets the role?
Reecent article that states that Apple’s Product Placement Program is the most successful in any industry. Happy to be the one that Initiated, Formalized and Directed the program Back in the early 90’s.
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We are often asked for examples of measurable ROI from Organic Product Placements. The natural inclusion of Birkenstock sandals in Barbie is a perfect and current example. Artistically included in the script, no fees paid, and a highlight moment for audiences.
Jon Holtzman, President of Eclipse Worldwide, is a visionary specializing in the integration of cutting-edge products into the world of Film & TV. Eclipse Worldwide is at the forefront of organic and fee-free product integration, a rarity in the industry. Working with them entails no payment of fees to productions, agencies, actors, or studios.
As part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career.
While there have been lots of articles about Apple’s 1996 Co-Promotion with Mission Impossible, none have collected all of the elements in one space - until now…
Why would you want to have anything to do with a movie called Mission: Impossible when we are struggling?’ To me, I thought it was perfect because the Mission: Impossible guys always succeeded in the end.”
Eclipse Worldwide Specializes and Leads the Industry in Organic, Fee-Free Product Integration in Television and Film Productions. It has placed over 170,000 Products seen in over 30,000 Episodes, with a value of over 10 Billion Dollars, reaching over 100 Billion viewers for its’ clients. Eclipse never pays fees to productions, agencies, actors or studios.
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