Almost every company will get some requests directly from productions asking to use its products on their sets. But, when these same companies get requests directly from the press and ad sales, those requests automatically get forwarded to the experts the company has hired to evaluate them - PR and Ad Agencies - as they should be. You would never respond to an ad sales call without consulting that expertise. Product Placement should be handled in the same manner.

A Product Placement Agency can quickly evaluate any opportunity that comes directly to see if it is worthwhile to pursue. Whether those particular productions are worthwhile or not, without an Agency you will be missing out on the opportunities where productions DO NOT take the time to call you directly, and that is where the real action is! An Agency will have a full understanding of the breadth of opportunities available to choose only the best.

A Product Placement Agency works to make sure that your products get on the right shows, with the right demographics, with the right usage, and the largest target market. What might seem like a great opportunity in isolation may actually be a waste of time and resources within the scope of what is more broadly available.

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Eclipse Worldwide specializes in and leads the industry in Organic, Fee-Free Product Placement in Television and Film Productions. Founded in 1997, it has placed over 170,000 Products seen in over 30,000 Episodes, with a value of over 10 Billion Dollars, reaching over 100 Billion Viewers for its clients, all without paying fees