A frequently asked question of Product Placement Agencies is, “What productions do you work with?” While this is a very good introductory question, it misses the point of what’s entailed in developing a successful Product Placement Strategy that is customized to each client. Agencies Agency must be fully versed in the terms demographics, product/brand positioning, and target markets.
Leveraging Your Product Placements Into Broader Audiences
So, you’ve hired a Product Placement Agency and your products are starting to show up on air. That's great! Millions in your target markets are seeing your products - sometimes in the background, sometimes in the foreground, sometimes used, and sometimes featured. Now it’s time to leverage those Aired Placements to reach audiences beyond those who actually watched the show.
Is Product Placement Effective If You Don't See a Logo?
If your product is visually unique, then a logo is not at all necessary for a successful placement. However, if your product is so vanilla that the only way one can distinguish it from a competitor’s product is if they see a logo, then Product Placement is not for you. Product Placement is a visual medium, so interesting design plays a key role in how successful it can be.
Product Placement - Which is Better - TV Or Movies?
Product Placement Execution Should Focus Almost Entirely On TV/Streaming vs. Film. The reasons for this are simple: Timing, Math, Variety/Volume, Talent, and Viewers.
Why Organic Product Placement Is Better
Product Placement is often believed to be prohibitively expensive. It can be, but there are two very different approaches under the industry term Product Placement: Paid and Fee-Free (more often called Organic or Natural) Placements. The bulk of press coverage tends to be about the paid approach. Thus, the reputation that Product Placement is expensive. The difference between the two is broad.
Why Do I Need A Product Placement Agency? I Already Get Calls Directly
A Product Placement Agency works to make sure that your products get on the right shows, with the right demographics, with the right usage, and the largest target market. What might seem like a great opportunity in isolation may actually be a waste of time and resources within the scope of what is more broadly available.
Why Should I Use A Product Placement Agency?
Deciding whether to hire Eclipse Worldwide for product placement is a strategic choice that depends on several factors. Product placement, which involves featuring products or brands within TV shows, movies, or other forms of media, can be a powerful marketing tool when executed effectively. Here are some key considerations when deciding whether to engage us for product placement:
Does Product Placement Make Sense For Small, Lesser-Known Companies?
Coming Soon!
Product Placement - How Long Does It Take To See Results?
A successful Product Placement Program takes time. Your products need to be presented to and requested by productions, put onto appropriate sets, filmed, edited and aired. Depending on each production schedule the range of time it takes is variable. However, you will see results along the way.