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ECLIPSE WORLDWIDE
  • Home
  • About
  • Services
  • Why Eclipse
  • ROI
  • Results ↓
    • Results 1
    • Results 2
    • Results 3
    • Results 4
    • Results By Category
    • RADDOG - Stars On Mars
  • Video Highlights
  • Press
  • Blog
  • FAQ

How Is Product Placement Different From Advertising?

Star Trek IV

Scotty talks into mouse saying “Computer”

Released in 1986 - almost 40 years ago.

There are many advantages that Product Placement has over other forms of Marketing. However, one advantage sticks out about the others.

Product Placement is the only form of marketing that runs forever.

When you buy an ad, you pay for the time it runs, and then it stops.

When you buy a banner ad, you pay for the time it runs, and then it stops.

When you buy a billboard ad, you pay for the time it runs, and then it stops.

With Product Placement, People watching decades later will see your products. They are permanently embedded.

Tuesday 07.18.23
Posted by Jon Holtzman
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