Product Placement Lasts Forever

Marketing prices for various media are based on number of people who can potentially see your ad via that media.   While the price varies a bit across different media,the bottom line is generally the same.  You get the time and eyeballs you pay for, and then it is gone.

• When you buy ad time on a commercial TV network, your Ad runs for as many times as you pay for, and then it is gone.

• When You buy Billboard space, your Ad stays up for the amount of time you pay for, and then it is gone.

• When you buy space in a Magazine, your AD shows up in the magazine/pages you pay for, and then it is gone.

• When you buy Banner Ads, your ads run the amount of times you pay for, and then it is gone.

If you want to extend any of the above, you have to do is pay more.  Of course that’s true. That's true of all types of marketing - Right?

WRONG.  When you place your products in a TV or Film, that placement does not disappear after the first viewing. And it doesn’t just repeat itself once or twice - It lasts FOREVER. 

Movies are released on DVDs, streamed on multiple networks for years afterwards, sometimes decades.  TV productions have reruns and many go into syndication for years, sometimes decades. Most important, You get all of this additional exposure for FREE!

You need xamples?

The famous Reeses Pieces Product Placement in “ET”, is still there.  Go watch the movie and you will see. 

The famous RayBan inclusion in “Risky Business”.  Still there. 

The PowerBooks in “Mission Impossible” and Independence Day”. Still there. 

The same is true for every TV, Streaming and Film placement seen in the results pages of this site.  This is one of the biggest and most unique benefits of Product Placement.

So next time you are determining where to spend your marketing budget, be sure to consider this in your decision.