Let’s start with what the criteria should be to determine which is the best. The placement must be positive, memorable, recognizable, seen by a large audience, and influential about a particular brand, and a natural part of the story. That combination is a high bar to cross.

So right off the back, the winner will not be a Paid Integration, as it is extremely rare for them to feel natural.

This winner has all of the above criteria, as well as call to buy this companies stock to get rich. Sounds like this would be too much distraction to feel natural. Well, this placement accomplished all of it, andit just by showing a piece of it’s company stationary.

So what is it? As pictured here. it’s the inclusion of Apple in Forrest Gump. It was unpaid, focused on the logo, was a memorable point of humor to the film, and reflected positively on the brand.

"I invested in some sorta fruit company and now I am a gazillionaire."

If you ever saw this movie, you remember this scene. Can’t get any better than that.