While many Product Placement Companies would like prospects to think so, Product Placement does not result in hoards of people going out to buy products minutes after it was seen in one set in one movie.

Product Placement if done well and correctly is a brand building tool. For existing customers of that product it builds excitement. For others the reaction from viewers is more subliminal. But it is a strong builder of Brand Awareness. And the better Placements can even raise Brand Consideration.

Studies have revealed that most consumers do not object to product placement in motion pictures that artistically fit the story. But when Brands cross the line and take viewers out of the story, it backfires on both the Brand and the Production.